When I first started marketing nutrition from my shabby studio apartment 25 years ago, I didn’t know much, except what I learned from Don Lapre’s late-night infomercials as a kid.

It worked. I placed one tiny ad selling kids’ nutritional supplements in parent publications until I found the winning ad. It barely made a profit but when I duplicated it across hundreds of publications it added up fast.

But this alone wasn’t enough. It barely supported my poverty level living expenses. Hint: That’s how this strategy works, even today. You can’t stop there!

This is where the list comes in. And the multiple streams of income. And relationship building through automation — all key components of the strategy still today.

How it Worked…

People sent me $20 in the mail and I sent them their “phytobears.”

Now I had a mailing list.

I could ‘drip’ them value-driven information that would lead to them purchasing more products, and as the ‘direct mail’ relationship developed, I could send all kinds of offers. As the list grew, my positive cashflow grew, because I didn’t have to pay for ads to generate more and more sales.

This is the basis of the same online success strategy used today, and what every successful person you see marketing online is doing behind-the-scenes. But instead of building a direct mail list, they build an email list. They get to put all kinds of offers in front of their audience and as long as they correctly employ “Relationship building through automation” it works every time. In fact, according to EmailExpert, the average ROI on email marketing is a whopping 4,325%! That’s because of the success strategy behind-the-scenes, not just email marketing by itself.

Every Successful Online Influencer Uses It

Every successful coach, consultant, course creator, influencer, author, speaker, affiliate marketer and entrepreneur using online marketing is employing the success strategy I’m sharing with you now.


Building a big list, Selling online, automating everything to scale up fast… it’s not a mystery. It’s a specific strategy. And it’s the same strategy every time. It doesn’t matter if you’re using Facebook, Instagram, chatbots, Kartra, Clickfunnels, webinars, whatever… if it’s working, it’s because the success strategy is in play.

One of the key components of the online success strategy is Cashflow Optimization. Without this, you got nothin’. There can be no consistent growth or reliable cashflow without it.

Cashflow Optimization is KEY to Successful Marketing

If you’re marketing but you’re not tracking what each lead is worth to you (Average Lead Value) then you’re literally flying blind. You can’t increase what you’re earning per lead with any element of control. You can’t work toward the zero-cost ad strategy (where sales are covering your ad costs like I did with selling those kids’ nutritional supplements 25 years ago). That means you can’t scale up! You can’t hit your income targets.

Without tracking Average Lead Value and employing cashflow optimization, you are clueless about how to improve your results. And that right here explains how most people are marketing. No wonder so many fail. They never really get started.

I just shake my head when I see people purchase course after course that never actually talks about the details of what’s happening behind-the-scenes that makes the tactic being taught actually work.

Taking Control Of What You Earn!

You simply cannot expect great results without tracking lead value and employing Cashflow Optimization so you can finally take control over making more and more money with each lead you have coming in.

Here’s a snapshot taken from a class we sometimes make available to the public that lists out the Cashflow Optimization steps. These are the 5 ways to increase your lead value so you can take control of what you earn.

Cashflow Optimization: 5 Ways to Increase Lead Value

Again, to be able to implement this you need a marketing funnel system as we talked about in the previous article. I suggest using Kartra as your tool because it has everything you need all in one place.

In our next article we’ll dive deeper into how you track your lead value and then incrementally increase what you earn with each lead by applying one or more of those Cashflow Optimization steps. And we’ll delve deeper into each of those Cashflow Optimization steps.

One thing’s for certain. This process is fool-proof. It is literally designed where you cannot fail if you simply implement it. Because it’s set up to have the market tell you what to do to increase what you earn. The tracking tools boil it down to a science.

Keep going here as we walk you through it and you’ll be able to increase your cashflow with as much skill and control as you can steer your car.

Learn how to Start Tracking Lead Value and Increase Your Income At Will

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