My last email offended some people.
They say if you’re doing anything noteworthy, you’re going to piss some people off.
But I thought about it.
Maybe my subject line was a bit too negative. You might remember it.
“Do you suck at marketing?”
I really wanted to call out to those who are struggling in their business, or who tried something in the past, and then failed and gave up.
Marketing comes easy for me.
It wasn’t always that way but it’s been like that a long time. I won’t be a rockstar or produce a hit film anytime soon, but I can make a difference teaching this.
Most on my list already know my story. I cracked the nut about 15 years ago. But if you’re new here or don’t remember how we met, I’ll just say this:
Marketing is extraordinarily simple if you’re open to learning how.
No opportunity or system will replace the need to learn it.
Systems, funnels and platforms can make your job easier, but you have a role to play and that’s driving traffic.
I’ve seen how frustrated people are. Jumping from program to program but never acquiring the skill. Most don’t understand what the goal even is. It’s not just about selling. That happens automatically when you have a system in place that helps people get what they want. Driving traffic is about communicating the problem your audience is experiencing and offering a solution, or by presenting an experience they really want to have that your offer can help them get.
Wether you’re marketing CBD products, nutrition, fitness, or servicing other business owners and marketers – the skills are the same.
I encourage you to learn the skill.
Nothing will change until you know how to build a list and make it cashflow fast enough.
And once you know how to do that, the skill pays exponentially more than any other role open to you, including those that require 5+ years to acquire the skill for. This doesn’t take nearly long. I’d say 3 good months is all you need if you’re focused.
But learning marketing does require a unique quality… you have to be self-motivated. You must follow through on the simple steps, even if it’s just for an hour a day.
You have to want the reward.
And that is a rare quality.
For those interested, I’ll be sending an email 2-3 times a week to start introducing you to the tools, resources, simple strategies, and realistic costs (for those on a shoestring budget), for you to be able to market what you want to sell, effectively.
In the meantime, if you want to get started now, I have a short assignment for you in the P.S. below.
Otherwise, I’ll see you Saturday.
P.S. For those eager to jump in, I’m going to start by introducing you to the best resource out there that’s not even a year old. It’s going to change the game forever. Some of you have already heard of it. Those who haven’t, get ready to have your mind blown.
It’s called Kartra
(click to watch video)
If you’re new to this, you’ll learn a lot about marketing just by watching that video.
If you’ve been around the block a few times, it’ll blow your mind. Kartra allows us to create automated systems that once cost a fortune to put together, not to mention months of our time. And that was if you knew what you were doing! Kartra makes it so easy and slashes the cost so anyone can use it.
Kartra also allows people like me to pass my systems and funnels onto to you so you don’t even have to create them!
More on that soon. In the meantime, watch that video and soak it in. Kartra changes the game.
P.P.S If you want more…
I wrote an article for my community that sheds some light on how someone could use Kartra to get a huge edge over the marketing gurus, to build a list fast within the hungriest audience out there. If you’re interested, you can read How Kartra Makes You More Valuable